To Groupon or not to Groupon? That is a good question. Actually it is a great question! In our case the answer would be why not? We felt we truly had nothing to lose....No money out of our pocket, no ad to write, no real work to reach thousands of people. So why not give it a shot?
If you don’t know what Groupon is, here is a quick overview. A collective buying process in which merchants offer a discount to customers for one day and set a limit as to how many have to purchase the deal in order for it to be a deal. It is really a win, win for all; customers get great deals on things they probably wouldn’t normally buy and merchants get their name and their products/service out there to a larger audience than they normally would.
The big day came and we were excited and a little nervous at the same time, it was either going to go well or go really bad. So we sat at the computer so that questions could be answered as they came in and to see how many people were going to buy. By 9:00am 10 had been bought and so the deal was on!!
We kind of felt like it was Wall Street around here, whoo hooing every time we refreshed the screen and another had been bought. By about 11:00am we were getting phone calls of people who were wanting to book!
Needless to say we were happy with the outcome, 41 groupons sold, means 41 photo shoots, also means 38 new people who we will get to meet and form a relationship with, and 2 people who already knew us and loved our work so much that they wanted in on the deal.
In short, it really can’t hurt no matter how you look at it, and thank you to Groupon for making this a positive experience for us!
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